11 Mar Top ten graphic design tips

If you want to dedicate yourself to the creative world of Graphic Design, in this post we are going to give you 10 rules that any designer should know.

There is one thing that we have to be clear about when we start designing: it is not just getting into Photoshop (or Canva) and adding elements everywhere. Designing is communicating an idea, a product, or an event in the most visual way possible.

Swap font weight and size to create impact

This rule is basic to follow when creating content. Varies between font formats like bold, italic, etc. to give different intonation to the content you are trying to convey. Here is a graphic example of this rule:

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Limit the use of fonts

Using many fonts can make the user dizzy when they see your content and distract them from what is really important in your designs. We recommend a maximum of 2 font families in your designs. Above all, remember that they must be legible and that they have a certain relationship.

It is not only design: Communicate

The intention of graphic design is to communicate an idea, a concept, or a product in a creative way. As we have mentioned before, it is not just about starting to use Photoshop and inserting elements for the sake of it. Think about how you can convey information clearly, effectively, and visually.

Choose the colors depending on what you want to convey

Colors are a tool with great power of communication. Depending on which ones predominate in your creativities, your content will convey certain feelings. It is also important when combining several tones, that they combine with each other.

We leave you the sensory relationship that exists in some colors:

Blue: Purity, freedom, harmony, fidelity…

Green: Nature, balance, safety…

Red: Passion, heat, war, love, strength…

Yellow: wealth, radiance, energy, happiness

Less is more

This is one of the most unconsciously broken rules in graphic design. We want to cram so much into a canvas, it’s really confusing what we want to communicate. Sometimes it is good to put 3-4 elements, but they must convey exactly what we want to get across. If when deleting an element the content does not lose power, it means that it was leftover. Remember: less is more.

Use a unique and consistent visual language

If you are going to design for social networks, try to make all your creativities (posts, covers, logos, etc.) have a visual sense. It is useless to have Instagram, Facebook, or Linkedin with beautiful publications if we are not able to visually link these 3 social networks.

Another piece of advice we can give you is to use the brand’s color range. Try to make your designs use these colors continuously.

Use quality resources in your designs

If you are going to put a background photo or include it in your creativities, make sure it has the highest possible quality, since when uploading this content to networks, the Web, etc. you will lose quality. Some free domains where you can search for elements for your designs are:

Freepik: Free stock photo portal, pre-designed templates, PNG elements…

Flaticon: The web par excellence in the search for icons

Pexels: Free Stock Photos

Canva: Graphic Design Tool

Get inspired and look for references

We are not saying that you should copy ideas from other designers, but we are saying that you should look for what line you would like to carry in your designs. And for this, you have portals like Pinterest where designers share their projects.

Align and structure your content on the canvas

It is very important that what you are going to capture in your designs you know what position it should occupy on your canvas. Structure your content in a hierarchical, orderly and meaningful way, either from larger to smaller size, by colors, distribute it by sectors, or whatever criteria you think are correct.

Use the programs you use professionally

You do not know the number of functions that exist in programs such as Photoshop, Illustrator, or the Canva tool itself that can optimize our work as designers. It is important that you search through the options that the tools that you are going to use give you, and look for shortcuts that can be useful in your day-to-day.

You also have the option of training with design experts to know how to handle these programs like a true professional. In our Digital Marketing Master there is a Digital Content module dedicated exclusively to knowing how to handle these programs, and apply them to the world of work.

You may also be interested in 10 PHOTOGRAPHY TIPS FOR BEGINNER